Make!mpact is a fast-growing Nordic fintech startup visioning a world in which the gain of financial wealth does not compromise the future of our planet and our communities. Our mission is to encourage, guide and mobilize everyone to generate a positive impact through investing. For too long we have overlooked our power as citizens, consumers, and investors to shape our present and future.
→ The company hopes to reconsider the app's “matching” feature. This is important because it allows users who want to invest to find companies that match their values (women's rights, poverty eradication, access to education, etc.).
→ We had a problem with the frequency of use of this feature, because the matching system via the use of filters is too complex and discouraging.
→ How to allow users wishing to invest to easily find companies that correspond to their values?
Have positive feedback on the user of the feature match.
Have more information and transparency about publicly traded companies
Build a company you can trust in terms of sustainable investment
By starting the application in detail, we could observe some problems to overcome before being able to work on the re-design of the feature match. Because we were missing a synthesis of user needs and a tone of voice, as well as a UI KIT.
The first mission, was to solve their problem of designing without guidelines with the creation of a UI kit. This UI kit allows having a better coherence within the product, but also to save time on the design as well as the development. So the product team can more easily focus on user research and design.
Checklist of existing components that are used in different parts of the application, in order to identify duplicates and visualize missing components.
Realization & animation of workshop with the developers & designers of the company in order to have their feedback and to involve them in the ui kit.
Production of an Adobe XD document with the components sorted by major categories and accompanied by guidelines for future designers.
In order to improve the benefits of a UI kit, use & answer questions, we held meetings throughout the project.
During the creation of the UI kit, we realized that make impact was speaking in an uncoordinated way between the application, the social networks and the e-mailing. In order to make this way of communication more coherent, we proposed to make a tone of voice. In addition, make impact wanted to change their way of communicating in order to be more human and to stand out from the competition.
In order to improve the benefits of a tone of voice, the use & answer questions, we held meetings throughout the project.
Realization & animation of online workshops to define together the 4 main tones of voice of Makeimpact
Creation of a synthetic guideline from voice tones and some examples of dos and don'ts.
Presentation of the tone of voice in order to present it to everyone & posting of the documents on the walls so as not to forget how to speak to the customers.
After creating a UI kit and knowing how to talk to users, we needed to understand their needs. We asked if there was any user research, yes, but it was not properly used and analyzed, so we started with that. Then start designing the new feature match.
Review of existing user interviews, analysis of information and highlighting of user problems and needs
Interviews (name) of (number) online (name of tool) focused on the feature match
Rapid testing during the pandemic with Make!mpact members representing the target
Find out which companies are in line with your values and in which to invest sustainably thanks to a precise filter system.
Keep up to date with the news of each company by consulting their dedicated and updated files
Let us guide you and learn the technical terms of the stock market in order to make reasoned choices
Choosing the right tool to design and prototype is essential. Here, we had to use Adobe XD. This tool, although sufficient for small projects, was not suitable for the Make!mpact organization. It proposed a collaboration solution that did not meet our needs and did not offer the branching system that would have been very useful for testing features. We suggested to the company to use Figma, which met the requirements of designers and developers who have access to the code directly in the tool.
Many designers want to undertake projects that are of obvious interest to the company and to the users. However, it is important to involve people from other teams from the start and to continually explain and discuss the progress of ongoing projects. This helps to get buy-in from stakeholders and to get different points of view to create a better product.